Building Krispy, a UGC creators marketplace that helps brands to find the right creators for their TikTok, Instagram and Facebook content
AdTech project with an idea of interaction between content creators and brands that want to use this content. It allows creation of UGC content to use in Facebook, Instagram, and TikTok Ads.
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Domaingetkrispy.com
LocationUSA
TimelineJan 2022 - Jul 2022
Core TechnologiesLaravel, Laravel Nova (admin panel), MySQL, server-side events (for chat), firebase (for push notifications)
ServicesProject discovery, Front-end, Back-end, SaaS development
Team3 Software Developers, UX/UI Designer, QA Engineer, Project Manager
#1 Project Discovery
- Requirements collection
- Market analysis
#2 Development
- Setup project environment
- Design and Develop an API
- Build Mockups
- Connect API
#3 QA
- Study the specifications
- Write test cases
- Perform API testing
- Conduct regression testing and smoke testing
- Create tasks with error descriptions and retest after fixing
#4 Maintenance
- 30-days free post-launch support
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Project Description
There are 3 main user roles: Site admin; Brand; Creator. For example, some company (Brand) needs to sell socks, it creates the campaign with the project’s description at Krispy. Then Creators apply for participation in this campaign. Then Brand chooses one or more Creators. Then Creators are guided through storyboard on what to show and say. There is also a chat between Brand and Creator for more effective interaction. Creator shoots scenes and gives the video material to the Brand to check. If the Brand approves the video, the creator gets paid.
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Application Main Features
- Siteadmin: full user and campaign management.
- Brand ambassador: create/edit/view campaign; view/approve/reject creator; view scenes; approve/reject video from creators; chat with creators; account settings.
- Creator: view the list of active campaigns; make an application for a new campaign; record and upload the scenes chat with brand ambassadors; push notifications; account settings.
Results
- Successful platform launch within 7 months
Let's Talk
What’s next?
- We’ll get in touch in 1 business day
- We’ll sign the NDA if required and get on a 30 minute call to discuss the project
- Based on that call and requirements, we’ll prepare a quote